Denary
PRIMARY RESEARCH • CONSUMER INSIGHTS • STRATEGIC CONSULTING

Researchthat answers the questions
that matter.

Precise primary research and strategic consulting that turns market evidence into confident business decisions.

Senior research consultant reviewing consumer insights with a client team
Research consultant conducting a consumer interview in a modern setting
Consulting team analysing research findings during a strategy session

"Good research starts with the decision — not the questionnaire."

About Denary

Where Data Meets Better Decisions.

We help businesses make better decisions through rigorous primary research, consumer insights and strategic consulting. From defining the right questions to delivering decision-ready evidence, we bring senior expertise, methodological rigour and operational precision to every engagement.

We design and execute quantitative and qualitative primary research from large-scale surveys and structured data collection to in-depth interviews, focus groups and stakeholder consultations. Our research is built around the decisions our clients need to make. We combine rigorous methodology, disciplined execution and analytical thinking to deliver credible, actionable evidence. We work as an extension of in-house research, strategy and consulting teams bringing senior expertise, reliable execution and a commitment to getting the details right.

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WHY DENARY

Rigour with a senior team, at boutique speed

Built for brands that need senior attention, crisp thinking, and outputs that are ready to use.

Senior consultants working together on a research strategy
01

Veteran Expertise

Led by seasoned analysts with decades of hands-on experience.

Global business and market connections
02

Hyperlocal & Global

Deeply rooted in India’s ecosystem with international reach.

Research framework and strategy planning
03

Tailored Frameworks

We build custom methodologies for your specific goals.

Business analytics used for decision making
04

Actionable Outcomes

We deliver clear execution steps, not just raw data.

WHAT WE DO

Research designed around the decision you're making

Three disciplines, each built to answer a different kind of question — used together or on their own, depending on what you need to know.

01

Primary Research

  • Direct Surveys — Capture real-time feedback from your exact target demographic.
  • In-Depth Interviews — Uncover deep consumer motivations through qualitative discussion.
  • Focus Groups — Evaluate market sentiment and product-market fit accurately.
02

Secondary Research

  • Market Feasibility — Evaluate entry barriers, regulatory landscape and growth potential.
  • Competitive Landscape — Map competitor movements, strengths and market share.
  • Industry Dynamics — Identify macro trends and structural shifts early.
03

Strategic Consulting

  • Custom Blueprints — Transform complex research findings into growth strategies.
  • Innovation Mapping — Spot untapped market niches ready for disruption.
  • Scaling Roadmaps — Minimise risk when expanding locally or globally.

Research designed around
the methods behind it.

From qualitative understanding to quantitative validation and desk-based market intelligence, we use the right research approach for the question at hand.

DENARY SERVICES +

Qualitative
Research

  • Focus Group Discussion
  • In Depth Interview
  • Home Immersion / Ethnography

Quantitative
Research

  • Face to Face / In Person Survey
  • Telephonic Survey
  • Online / Web based Survey

Desk
Research

  • Market Sizing
  • Competition Benchmarking
  • Market Entry
OUR STUDIES

Types of studies we do

Brand tracking dashboard showing awareness and conversion trends
01

Brand Tracks

Consumers evaluating products during a product testing session
02

Concept / Product Testing

Customer satisfaction survey and feedback
03

Customer Satisfaction Survey (CX)

Retail auditor checking shelf execution in a store
04

Retail Store Audit

Mystery shopper evaluating a retail store experience
05

Mystery Audit / Visit

INDUSTRIES SERVED

Sector depth where it counts

We work most often in categories where consumer behaviour is complex and the cost of guessing wrong is high.

06 Core sectors
360° Research coverage
Automotive CPG / FMCG Food & Beverages Liquor Consumer Durables Banking & Finance
Gurugram business district skyline at sunset
Retail Consumer signals
Markets Category intelligence

DENARY GLOBAL

Meet Our Team

The people behind our research, operations and strategic insights.

Portrait of Tushar Shankhdhar Tushar Shankhdhar Founder, Denary Global Research LLP See full profileHide profile

Tushar Shankhdhar is the Founder of Denary Global, with more than two decades of experience across market research, strategic consulting, and social impact. His expertise spans quantitative and qualitative research, consumer insights and retail measurement. He is known for turning complex data into clear go-to-market strategies and practical solutions for society.

Over his 20+ year career, Tushar has held key roles at leading organisations including Nielsen, Kantar, Grass Roots Group, Sigma Research & Consulting, 1Lattice (PGA Labs), and Unimrkt Research. Having worked in both the corporate and social development sectors, he brings a rare, well-rounded perspective that connects business intelligence, academic rigour, philanthropic goals, and policy-driven outcomes.

Portrait of Abhimanyu S Abhimanyu S Communication Expert See full profileHide profile

Abhimanyu is a Senior Communication strategy & Knowledge management Specialist with more than 15 years of experience along with an MBA in Marketing and advanced qualifications in Public Policy and Human-Centered Design. With extensive leadership across climate resilience, clean energy transitions, public health, and sustainable development, he leverages communication as a driver for equitable transformation across the Global South.

Over his career, Abhimanyu has designed and executed high-impact communication, knowledge management, and stakeholder engagement strategies for flagship programs supported by major bilateral and multilateral agencies. His strategic contributions include leading regional outreach and capacity-building for the UNOPS Energy Transition Partnership (ETP) and USAID’s South Asia Regional Energy Partnership (SAREP), as well as shaping climate campaign frameworks and just energy transition initiatives under UK PACT.

In the multilateral domain, Abhimanyu has directed knowledge management and regional collaboration for the UN World Food Programme and UNAIDS Asia-Pacific, advancing regional priorities in food security, public health, and gender equity.

Portrait of Pragya Kaushik Pragya Kaushik Manager – Client Services See full profileHide profile

Pragya is a Client Servicing Specialist focused on driving operational excellence, seamless project delivery, and exceptional customer experiences. Holding a postgraduate degree in Business Management, she excels at managing key account relationships, aligning project workflows, and ensuring client satisfaction at every touchpoint.

Portrait of Bhupinder Singh Bhupinder Singh Head - Field Operations See full profileHide profile

With over two and a half decades of industry expertise, Bhupinder is a seasoned expert in consumer insights and retail audit management. He brings deep operational proficiency across both quantitative and qualitative methodologies, enabling comprehensive market evaluations and data-driven strategies.

Having previously contributed his leadership and analytical acumen to prominent organizations like Nielsen and Axis My India, he drives strategic clarity and deep market understanding for clients at Denary Global.

Portrait of Rajeev Pandey Rajeev Pandey Director QMS See full profileHide profile

Rajeev Pandey is a seasoned operations and data integrity leader with over 32 years of experience in quality assurance, process optimization, and retail measurement. As the Director of Quality Management Systems (QMS) at Denary Global, Rajeev steers the company’s strategic commitment to operational excellence, ensuring that client solutions are backed by flawless execution and rigorous quality standards.

Prior to joining Denary Global in 2026, Rajeev built a distinguished, three-decade legacy at Nielsen, a global leader in audience insights, data, and analytics. Serving across various critical operational pillars, including his extensive tenure as a Quality Assurance Specialist, he was foundational in designing, auditing, and scaling the complex workflows that power global retail measurement services (RMS). His deep-seated knowledge of Total Quality Management (TQM) principles transformed how data integrity was measured, protected, and leveraged for global consumer packaged goods (CPG) brands.

Portrait of Sudhakar Gaur Sudhakar Gaur Manager - Data Acquisition See full profileHide profile

Sudhakar brings over 15 years of deep expertise in field operations, specializing in ground-level data collection, operational management, and research execution within the social and development sectors. Having previously served in key operational roles at premier research organizations such as IMRB and Sigma Research, he excels at orchestrating complex, large-scale field studies. At Denary Global, Sudhakar ensures rigorous quality control, seamless field logistics, and reliable data integrity across diverse regional landscapes.

Portrait of Arun Singhal Arun Singhal Finance Controller See full profileHide profile

Arun is a seasoned veteran in the finance sector, bringing deep expertise in corporate finance, taxation, accounting, and strategic advisory. Having successfully navigated complex financial landscapes, he draws on extensive experience from his tenure as an independent finance consultant to deliver robust financial acumen.

At Denary Global, Arun provides comprehensive fiscal strategy, tax planning, and operational guidance to drive strategic financial solutions and excellence.

Case Studies

Evidence from recent engagements

Case studies in preparation

We're preparing a small set of anonymised case studies from recent engagements. Check back shortly, or ask us directly for examples relevant to your category.

View case studies page
Currently Onboarding

Have a market question you need real evidence on?

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Our Locations

Corporate Office
New Delhi
400A, 4th Floor, 12 Ajit Singh House, Yusuf Sarai, Commercial Complex, New Delhi, Delhi 110016, IN
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Registered Office
New Delhi
125 SF, Pocket 2, Block A, Sector 11, Rohini, New Delhi, Delhi 110085, IN
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Branch Office
Bengaluru
Marvel Domicilla, Kadubisnahalli, Bengaluru, Karnataka 560103, IN
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International Office
UK
113 Green Road, Oxford, England OX3 8LE, GB
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+91 98100 61527 contact@denaryglobal.com