Veteran Expertise
Led by seasoned analysts with decades of hands-on experience.
Precise primary research and strategic consulting that turns market evidence into confident business decisions.
"Good research starts with the decision — not the questionnaire."
We help businesses make better decisions through rigorous primary research, consumer insights and strategic consulting. From defining the right questions to delivering decision-ready evidence, we bring senior expertise, methodological rigour and operational precision to every engagement.
We design and execute quantitative and qualitative primary research from large-scale surveys and structured data collection to in-depth interviews, focus groups and stakeholder consultations. Our research is built around the decisions our clients need to make. We combine rigorous methodology, disciplined execution and analytical thinking to deliver credible, actionable evidence. We work as an extension of in-house research, strategy and consulting teams bringing senior expertise, reliable execution and a commitment to getting the details right.
Read the full storyBuilt for brands that need senior attention, crisp thinking, and outputs that are ready to use.
Led by seasoned analysts with decades of hands-on experience.
Deeply rooted in India’s ecosystem with international reach.
We build custom methodologies for your specific goals.
We deliver clear execution steps, not just raw data.
Three disciplines, each built to answer a different kind of question — used together or on their own, depending on what you need to know.
From qualitative understanding to quantitative validation and desk-based market intelligence, we use the right research approach for the question at hand.
We work most often in categories where consumer behaviour is complex and the cost of guessing wrong is high.
DENARY GLOBAL
The people behind our research, operations and strategic insights.
Tushar Shankhdhar
Founder, Denary Global Research LLP
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Tushar Shankhdhar is the Founder of Denary Global, with more than two decades of experience across market research, strategic consulting, and social impact. His expertise spans quantitative and qualitative research, consumer insights and retail measurement. He is known for turning complex data into clear go-to-market strategies and practical solutions for society.
Over his 20+ year career, Tushar has held key roles at leading organisations including Nielsen, Kantar, Grass Roots Group, Sigma Research & Consulting, 1Lattice (PGA Labs), and Unimrkt Research. Having worked in both the corporate and social development sectors, he brings a rare, well-rounded perspective that connects business intelligence, academic rigour, philanthropic goals, and policy-driven outcomes.
Abhimanyu S
Communication Expert
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Abhimanyu is a Senior Communication strategy & Knowledge management Specialist with more than 15 years of experience along with an MBA in Marketing and advanced qualifications in Public Policy and Human-Centered Design. With extensive leadership across climate resilience, clean energy transitions, public health, and sustainable development, he leverages communication as a driver for equitable transformation across the Global South.
Over his career, Abhimanyu has designed and executed high-impact communication, knowledge management, and stakeholder engagement strategies for flagship programs supported by major bilateral and multilateral agencies. His strategic contributions include leading regional outreach and capacity-building for the UNOPS Energy Transition Partnership (ETP) and USAID’s South Asia Regional Energy Partnership (SAREP), as well as shaping climate campaign frameworks and just energy transition initiatives under UK PACT.
In the multilateral domain, Abhimanyu has directed knowledge management and regional collaboration for the UN World Food Programme and UNAIDS Asia-Pacific, advancing regional priorities in food security, public health, and gender equity.
Pragya Kaushik
Manager – Client Services
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Pragya is a Client Servicing Specialist focused on driving operational excellence, seamless project delivery, and exceptional customer experiences. Holding a postgraduate degree in Business Management, she excels at managing key account relationships, aligning project workflows, and ensuring client satisfaction at every touchpoint.
Bhupinder Singh
Head - Field Operations
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With over two and a half decades of industry expertise, Bhupinder is a seasoned expert in consumer insights and retail audit management. He brings deep operational proficiency across both quantitative and qualitative methodologies, enabling comprehensive market evaluations and data-driven strategies.
Having previously contributed his leadership and analytical acumen to prominent organizations like Nielsen and Axis My India, he drives strategic clarity and deep market understanding for clients at Denary Global.
Rajeev Pandey
Director QMS
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Rajeev Pandey is a seasoned operations and data integrity leader with over 32 years of experience in quality assurance, process optimization, and retail measurement. As the Director of Quality Management Systems (QMS) at Denary Global, Rajeev steers the company’s strategic commitment to operational excellence, ensuring that client solutions are backed by flawless execution and rigorous quality standards.
Prior to joining Denary Global in 2026, Rajeev built a distinguished, three-decade legacy at Nielsen, a global leader in audience insights, data, and analytics. Serving across various critical operational pillars, including his extensive tenure as a Quality Assurance Specialist, he was foundational in designing, auditing, and scaling the complex workflows that power global retail measurement services (RMS). His deep-seated knowledge of Total Quality Management (TQM) principles transformed how data integrity was measured, protected, and leveraged for global consumer packaged goods (CPG) brands.
Sudhakar Gaur
Manager - Data Acquisition
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Sudhakar brings over 15 years of deep expertise in field operations, specializing in ground-level data collection, operational management, and research execution within the social and development sectors. Having previously served in key operational roles at premier research organizations such as IMRB and Sigma Research, he excels at orchestrating complex, large-scale field studies. At Denary Global, Sudhakar ensures rigorous quality control, seamless field logistics, and reliable data integrity across diverse regional landscapes.
Arun Singhal
Finance Controller
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Arun is a seasoned veteran in the finance sector, bringing deep expertise in corporate finance, taxation, accounting, and strategic advisory. Having successfully navigated complex financial landscapes, he draws on extensive experience from his tenure as an independent finance consultant to deliver robust financial acumen.
At Denary Global, Arun provides comprehensive fiscal strategy, tax planning, and operational guidance to drive strategic financial solutions and excellence.
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